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Senior Manager – GEO Strategy & Operations, RDBU & Global

Amgen · Remote

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What they're looking for

  • Master's degree plus 4 years marketing/digital strategy/commercial operations experience
  • Or bachelor's degree plus 6 years related experience
  • Experience leading global or multi-market pharmaceutical marketing initiatives
  • Working understanding of AI-powered search, GEO, SEO, and digital discoverability
  • Strong cross-functional leadership skills in matrixed organizations
  • Experience managing agencies, technology vendors, or strategic partners

What you'll be doing

  • Translate enterprise GEO strategy into coordinated action across RDBU and Global brand portfolios
  • Lead cross-functional reviews and drive alignment between marketing, medical, communications, and regional stakeholders
  • Coordinate GEO platform work and agency deliverables to identify opportunities and initiate follow-up actions
  • Incorporate GEO recommendations into global-to-local marketing plans, content, and digital experiences
  • Monitor GEO performance metrics and recommend optimizations across brands and markets

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What RoleLantern checked

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