Senior Integrated Marketing Specialist
Medtronic · Mounds View, MN
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
Role summary
Medtronic seeks a Senior Integrated Marketing Specialist to lead brand development and technology adoption campaigns across the Acute Care & Monitoring business unit. The role involves developing marketing strategies, creating integrated campaigns, managing partnerships, and measuring program impact across multiple channels and global regions.
What they're looking for
- Bachelor's degree with 4+ years integrated marketing experience, or advanced degree with 2+ years experience
- Integrated marketing, marketing communications, or agency background
- Experience marketing to healthcare providers
- Proficiency with creative project management systems like WorkFront
- Knowledge of regulated approval systems such as Veeva
- Ability to influence stakeholders across matrix organizations
- Strong project management and communication skills
What you'll be doing
- Develop and execute enterprise-wide integrated marketing programs and campaigns
- Create business cases, strategies, budgets, and measurement frameworks for reputational and growth objectives
- Lead sponsorship and partnership strategies from conception through activation
- Oversee content creation across omni-channel touchpoints including paid, owned, earned, and shared channels
- Establish KPIs and tracking mechanisms to measure program impact and inform strategy refinement
Privacy & handoff
This role links to Medtronic's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.