Retail Marketing Manager

Pfizer · Shanghai, China

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CommercialFull-timeCompany career page

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Role summary

Pfizer seeks a Retail Marketing Manager in Shanghai to develop brand strategies and oversee omnichannel marketing campaigns. The role involves cross-functional collaboration to execute regional product initiatives, analyze market data, and identify business opportunities for sales teams.

What they're looking for

Bachelor's degree or higher with English communication proficiency
Minimum 5 years brand management experience in retail pharmaceutical sector
Background in multinational pharmaceutical, OTC, or health wellness companies preferred
Strong Chinese and English written and verbal communication skills
Proficiency with office software and pharmaceutical industry channel operations knowledge
Excellent coordination, teamwork, and commercial acumen with strategic planning capability
Willingness to travel frequently

What you'll be doing

Develop annual brand strategy and omnichannel marketing activity plans
Execute brand marketing campaigns and coordinate cross-functional teams for regional project implementation
Collect and analyze market information; provide actionable insights and solutions
Conduct business analysis to identify opportunities and provide strategic guidance to sales teams
Support company innovation initiatives and explore emerging opportunities

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