Marketing Specialist, Trade Shows and Events, ComOps, NA

QIAGEN · Germantown

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CommercialFull-timeCompany career page

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Role summary

QIAGEN seeks a Marketing Specialist to manage trade shows and regional events across North America. The role involves executing Tier 1 and Tier 2 shows in collaboration with global teams, directly managing Tier 3 events, and developing reusable event resources to optimize ROI and market positioning.

What they're looking for

Experience managing trade shows and event execution from planning through completion
Demonstrated ability to track ROI metrics and analyze event performance data
Strong project management and vendor coordination skills
Cross-functional collaboration experience with sales and marketing teams
Knowledge of brand guidelines and marketing campaign alignment
Proficiency with event logistics, budgeting, and resource management

What you'll be doing

Partner with global team to execute Tier 1 and Tier 2 shows aligned with brand standards
Directly manage all Tier 3 trade shows and regional events end-to-end
Establish ROI metrics for each event and conduct post-event analysis of lead generation and engagement
Develop and maintain reusable event resource library and 'Event in a Box' packages for regional consistency
Collaborate with sales and regional marketing teams to support customer engagement and strengthen market positioning

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Date posted7 days ago

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