Marketing Program Specialist

Danaher · Bangalore, India

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CommercialFull-timeCompany career page

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Role summary

Marketing Program Specialist role at Beckman Coulter Life Sciences focused on evaluating and qualifying inbound marketing leads, nurturing prospects, and routing them to sales. The position bridges marketing and sales functions using CRM and marketing automation tools to drive pipeline growth and lead conversion.

What they're looking for

Bachelor's degree in pharmacy, chemistry, life sciences, biotechnology, or related field
2-5 years marketing, lead qualification, or B2B life sciences/medical devices experience
Proficiency with CRM platforms such as Salesforce and marketing automation tools
Strong analytical skills with ability to interpret data and optimize processes
Excellent verbal and written communication with strong interpersonal abilities
Proficiency in MS Office, Excel, and PowerPoint

What you'll be doing

Evaluate and qualify inbound leads from campaigns, events, and inquiries based on predefined criteria and target buyer profiles
Maintain CRM database accuracy and data quality standards for accounts and contacts
Analyze lead and campaign data to measure effectiveness, identify trends, and recommend optimizations
Collaborate with marketing and sales teams on lead nurturing strategies and seamless handoff processes
Generate reports on lead quality, conversion rates, and campaign KPIs with insights for the team

Privacy & handoff

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Date posted7 days ago

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