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Marketing Manager I/II, Portfolio Growth - Migraine

AbbVie · Florham Park, NJ

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Role summary

AbbVie seeks a Marketing Manager to advance growth initiatives across the U.S. migraine portfolio. The role translates strategy into executable plans, coordinates cross-functional teams, and leverages consumer insights to optimize omnichannel performance and launch priority initiatives.

What they're looking for

  • Bachelor's degree
  • Demonstrated proficiency across core marketing disciplines
  • 5+ years consumer, omnichannel, or portfolio marketing experience
  • Experience executing integrated marketing across digital, social, website, CRM, and search
  • Omnichannel measurement expertise including audience segmentation and conversion analysis
  • Strong analytical skills translating data into actionable insights
  • Healthcare or pharmaceutical marketing experience preferred

What you'll be doing

  • Convert portfolio growth strategies into executable plans with measurable outcomes and milestones
  • Coordinate cross-functional teams and external partners on priority initiatives from planning through launch
  • Partner with omnichannel and analytics teams to develop audience targeting and channel optimization plans
  • Monitor KPIs and dashboards; analyze performance data to optimize investment and consumer experience
  • Support deployment of consumer marketing across digital, social, website, CRM, and media channels

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Date posted1 day ago
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