Marketing Analytics Manager

Twist Bioscience · Remote +1 more

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Role summary

Twist Bioscience seeks a Marketing Analytics Manager to establish and maintain the analytics infrastructure between marketing data and business decisions. The role involves owning data models, defining metrics, delivering insights through dashboards and narratives, and ensuring data quality across a B2B and e-commerce funnel.

What they're looking for

Experience building and maintaining data models in warehouse environments like Snowflake
Proficiency with BI tools such as Tableau and analytics platforms
Demonstrated ability to translate complex data into clear business narratives and recommendations
Strong SQL skills and familiarity with marketing technology stacks (Salesforce, Marketo/Marketing Cloud)
Experience with lead scoring, funnel analysis, or marketing attribution modeling
Comfort working cross-functionally with non-technical business stakeholders

What you'll be doing

Document, maintain, and evolve the authoritative marketing data model and metric definitions
Deliver end-to-end marketing performance measurement with business-focused insights and recommendations
Collaborate with commercial, product, and digital marketing leaders to diagnose performance issues
Own lead quality measurement, MQL definitions, and validation of lead scoring effectiveness
Publish self-serve datasets and curated dashboards; set up automated data validation checks

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