Manager, Marketing I/II - Specialty P2P/HCP Marketing
AbbVie · Mettawa, IL
CommercialFull timeCompany career page
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Role summary
AbbVie seeks a Marketing Manager to lead peer-to-peer education and HCP promotional strategies for MAVYRET, a specialty pharmaceutical product. The role involves developing brand messaging, managing speaker programs, overseeing conference presence, and collaborating across functional teams to support commercial objectives.
What they're looking for
- Bachelor's degree required
- Marketing experience with demonstrated strategy expertise
- Proficiency in insight translation, creative development, and marketing optimization
- Proven ability to lead cross-functional teams and manage timelines and budgets
- Understanding of medical and clinical aspects of pharmaceutical products
- Success operating in matrixed organizations to achieve brand alignment
- Strong written and interpersonal communication skills
What you'll be doing
- Lead peer-to-peer strategy execution and brand messaging through content and educational programming
- Oversee Speaker Bureau operations and speaker program management in partnership with external vendor
- Develop and optimize HCP promotional assets while maintaining regulatory compliance
- Design conference strategy and manage brand presence across industry events
- Manage agency partnerships, project timelines, budgets, and measurement of promotional initiatives
Privacy & handoff
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