区域市场经理Local Marketing Manager

Pfizer · Hangzhou, China

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CommercialFull-timeCompany career page

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Role summary

Pfizer seeks a Regional Marketing Manager for its Hangzhou office to develop localized market strategies, manage regional key opinion leaders, oversee promotional activities, and ensure compliance with company policies and legal requirements.

What they're looking for

Deep understanding of regional market dynamics and commercial landscape
Experience coordinating with sales management and regional leadership teams
Proven ability to build and maintain key opinion leader networks
Strong knowledge of product strategy execution and market compliance
Project management and cross-functional communication skills
Familiarity with pharmaceutical industry regulations and ethical standards

What you'll be doing

Develop quarterly regional business plans with targeted strategies in collaboration with regional leads
Monitor and evaluate promotional campaign execution quality, frequency, and KPI achievement
Build and manage regional KOL system; organize strategy speaker development activities
Co-conduct field visits with sales teams to reinforce product strategy and key messaging
Organize internal training sessions on product knowledge and commercial strategies for team development

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