区域市场经理Local Marketing Manager
Pfizer · Beijing, China
CommercialFull-timeCompany career page
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Role summary
Pfizer seeks a Regional Marketing Manager for its Beijing office to develop localized quarterly business strategies, manage regional key opinion leaders, and oversee promotional activities. The role involves coordinating with sales teams, organizing training programs, and ensuring compliance with company policies and relevant regulations.
What they're looking for
- Deep understanding of regional market dynamics and competitive landscape
- Experience managing key opinion leader networks and regional speaker programs
- Ability to develop and execute localized marketing strategies and quarterly plans
- Strong coordination skills with cross-functional sales and medical teams
- Knowledge of pharmaceutical industry regulations, FCPA, and China compliance requirements
- Project management and budget oversight experience
- Excellent communication and internal/external stakeholder management
What you'll be doing
- Develop targeted quarterly business plans with regional input and evaluate execution quality against KPIs
- Build and maintain regional KOL network; schedule regular visits and cultivate strategy speakers
- Conduct joint field visits with medical and sales teams to ensure product strategy alignment
- Organize product knowledge and strategic training sessions to enhance team expertise
- Coordinate central marketing department initiatives and provide regional feedback
Privacy & handoff
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