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Launch Excellence Lead

Pfizer · Shanghai, China +1 more

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Role summary

Pfizer seeks a senior marketing manager to lead pre-launch preparation for oncology business unit new products before the permanent brand lead arrives. The role coordinates cross-functional teams, develops product strategy and forecasts, and establishes governance structures to ensure timely achievement of critical milestones.

What they're looking for

  • 8+ years healthcare or pharmaceutical industry experience
  • Proven new product launch experience in marketing or commercial roles
  • Ability to independently develop product strategy, market assessment, and forecast models
  • Strong cross-functional communication and influencing skills without direct authority
  • Fluent written and verbal English communication for global collaboration
  • Strong project management capability to deliver multiple complex initiatives on schedule
  • Proficient in PowerPoint, Excel, forecast modeling, and business analysis

What you'll be doing

  • Lead pre-launch planning and readiness activities, defining workplan, timeline and deliverables before Brand Lead onboarding
  • Serve as key business interface coordinating across CSI, Market Access, Medical, Marketing, Supply, Regulatory and Global teams
  • Develop initial product strategy, market assessment and mid-to-long-term forecast models based on market and competitive insights
  • Identify risks, dependencies and acceleration opportunities; establish escalation and decision-making mechanisms for launch milestones
  • Ensure structured handover to incoming Brand Lead including strategy, project status, risks and stakeholder alignment

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