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Head of Product - Media OS, IQVIA Digital

IQVIA · Wayne, PA +10 more

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IT & SoftwareFull-time$140k–$390kCompany career page

The apply link worked recently (not employer-confirmed).

Role summary

IQVIA Digital seeks a Head of Product to lead Media OS, a healthcare marketing platform combining data, identity, and omnichannel capabilities. This role involves defining product vision, executing the roadmap across campaign planning and audience activation, and driving AI-powered innovation while partnering with cross-functional teams to accelerate adoption.

What they're looking for

  • 12+ years product management and leadership in AdTech, MarTech, or digital SaaS platforms
  • Deep expertise in programmatic advertising, DSPs, and identity resolution technologies
  • Proven track record building and scaling enterprise platforms with planning, activation, measurement
  • Experience leading large cross-functional organizations and influencing senior stakeholders
  • Strong understanding of omnichannel marketing strategies and data-driven audience modeling
  • Ability to operate in complex, regulated industries and translate vision into business outcomes
  • Preferred: Advanced degree (MBA), healthcare/pharma industry experience, AI/ML optimization knowledge

What you'll be doing

  • Define long-term product vision and strategy for Media OS healthcare marketing platform
  • Own end-to-end product roadmap for campaign planning, audience development, identity infrastructure, and activation
  • Lead innovation initiatives around AI-driven optimization, closed-loop marketing, and real-time analytics
  • Build Media OS as open, scalable ecosystem with integrations across programmatic, social, CTV, email channels
  • Partner with Sales, Marketing, and Client Success to refine packaging, pricing, and drive platform adoption

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Date posted30 days ago
Last source check1 day ago
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