Global Product Marketing Manager
Abbott · Lake Forest, IL
CommercialFull-time$99k–$199kCompany career page
The apply link worked recently (not employer-confirmed).
Role summary
Abbott seeks a Global Product Marketing Manager to drive strategy and market execution for next-generation diagnostic software products within the Informatics Division. The role combines market research, go-to-market oversight, and performance analysis, requiring 10+ years of marketing experience with IT/software products and proficiency in digital marketing tools. Based in Lake Forest, Illinois.
What they're looking for
- Bachelor's degree in Business, Marketing, Information Technology, Computer Science, Engineering, or Data Science
- 10 years marketing experience including material development, storytelling, and agency work
- Proficiency with PPC, Google Analytics, and SEO
- Proven end-to-end IT and software product management success
- Strong copywriting, reporting, and multichannel marketing expertise
- Ability to travel up to 10% of the time
What you'll be doing
- Lead market research, competitor analysis, and customer feedback gathering activities
- Oversee go-to-market execution and support intranet/website content management
- Develop partner and distributor marketing strategies and materials
- Define KPIs, analyze performance data, and prepare executive reports
- Partner with cross-functional teams on training, sales tools, and campaign development
Privacy & handoff
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