Director, Hispanic Marketing
Madrigal Pharmaceuticals · Waltham -, MA
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
Role summary
Madrigal Pharmaceuticals seeks a Director of U.S. Hispanic Marketing to develop and execute culturally tailored marketing strategies for Rezdiffra, its FDA-approved MASH treatment. The role involves cross-functional collaboration to create inclusive, compliant campaigns that reach diverse patient and healthcare provider populations.
What they're looking for
- Bachelor's degree in Marketing, Communications, Public Health, or related field
- 12–15+ years pharmaceutical or healthcare marketing experience with multicultural focus
- Strong understanding of cultural nuances and health disparities across diverse populations
- Experience in regulated environments, preferably pharma/biotech
- Knowledge of FDA advertising and promotion guidelines
- Exceptional communication, storytelling, and stakeholder management abilities
- Ability to interpret data and translate insights into actionable strategies
What you'll be doing
- Develop integrated multicultural and inclusive marketing strategies for Rezdiffra and pipeline assets
- Conduct market research and acquire customer insights through advisory boards, focus groups, and primary research
- Collaborate with DTC, HCP, medical affairs, and regulatory teams to ensure culturally appropriate, compliant content
- Identify and partner with thought leaders, community organizations, and advocacy groups in underserved communities
- Track and analyze campaign performance to optimize future initiatives
Privacy & handoff
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