Director, AI-Ready Digital Engagement Innovation
Merck · North Wales (upper Gwynedd), PA
IT & SoftwareFull-time$191k–$300kCompany career page
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Role summary
This director-level role establishes the strategic vision for AI-driven content discoverability across Merck's US branded health assets. The position bridges emerging AI search paradigms with content governance, ensuring company materials remain authoritative and discoverable by large language models, answer engines, and conversational interfaces.
What they're looking for
- Advanced degree in marketing, business analytics, digital media, or related field preferred
- 10+ years progressive experience in digital strategy, search strategy, or content innovation
- Proven expertise in Answer Engine Optimization, Generative Engine Optimization, and LLM mechanics
- Demonstrated ability establishing information architecture, taxonomy, and metadata frameworks
- Track record converting emerging digital trends into actionable roadmaps and pilots
- Experience in highly regulated industries such as pharmaceuticals or healthcare preferred
- Exceptional matrix leadership and cross-functional influence skills with executive presence
What you'll be doing
- Define and lead strategic transition from traditional SEO to AI-mediated discovery models
- Establish enterprise-wide standards for information architecture, metadata, taxonomy, and structured content
- Monitor emerging AI technologies and operationalize signals into innovation pilots and roadmaps
- Define governance frameworks ensuring brand integrity, compliance, and accuracy in AI environments
- Establish and track next-generation performance metrics around LLM citation and AI discoverability
Privacy & handoff
This role links to Merck's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.