Digital Campaign Specialist

Thermo Fisher Scientific · Karnātaka, India

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CommercialFull timeCompany career page

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Role summary

Thermo Fisher Scientific seeks a Digital Campaign Specialist in Bangalore to develop and execute digital marketing campaigns across the Asia Pacific region. The role involves managing email automation, landing page optimization, and cross-functional collaboration to drive customer acquisition and engagement.

What they're looking for

Bachelor's degree in Marketing, Advertising, Business, or related field
3 years of experience in digital campaigns or related marketing role
Proficiency with email marketing platforms, particularly Eloqua
Knowledge of HTML/CSS for email and landing page customization
Strong project management skills and attention to detail
Experience with Adobe Experience Manager and CRM analytics platforms

What you'll be doing

Design, configure, and manage end-to-end email campaigns including welcome, trigger, and nurturing messages
Segment audiences and analyze campaign performance metrics to identify optimization opportunities
Build and optimize landing pages using Eloqua forms within Adobe Experience Manager
Conduct A/B and multivariate testing to improve campaign effectiveness
Collaborate with marketing, design, and content teams to ensure campaign consistency and objectives

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Date posted2 days ago

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