Customer Marketing Associate Director
Abbott · Taguig City, Philippines
CommercialFull-timeCompany career page
The apply link worked recently (not employer-confirmed).
Role summary
This associate director role develops and executes trade marketing strategy for nutrition brands across modern and general trade channels in the Philippines. Responsibilities include designing go-to-market plans, managing promotional campaigns, conducting consumer insights research, overseeing sales forecasting, and monitoring trade channel P&L and KPI performance.
What they're looking for
- Bachelor's degree in any field
- 7-10 years field sales experience
- 7-10 years trade marketing experience in FMCG sector
- Expertise in shopper insights and channel strategy development
- Proficiency in sales KPI monitoring and trade spend management
- Strong financial acumen including budgeting and P&L analysis
What you'll be doing
- Develop and execute trade go-to-market strategies across pricing, promotion, product placement and coverage
- Conduct consumer research and analytics to inform and adjust trade marketing plans based on in-store behavior
- Lead new product introduction deployment including financial assessment and demand planning
- Manage trade channel sales forecasting, P&L metrics, and annual budgets across brands
- Supervise trade marketing and point-of-action teams; oversee distributor partner performance and talent development
Privacy & handoff
This role links to Abbott's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.