Customer Audience Specialist

Thermo Fisher Scientific · Karnātaka, India

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Role summary

Thermo Fisher Scientific seeks a Customer Audience Specialist to develop and optimize customer segments using CDP and Adobe Experience Platform technologies. The role involves translating business requirements into audience definitions, automating activation workflows across marketing channels, and ensuring data governance compliance within a centralized shared services team.

What they're looking for

2–5 years marketing operations, audience development, or digital marketing experience
Hands-on experience with CDPs, Adobe Experience Platform, or marketing automation platforms
Strong understanding of customer segmentation principles and targeting methodologies
Experience working with customer and behavioral data for campaign targeting
Strong analytical skills with exceptional attention to detail
Ability to manage multiple projects in a fast-paced environment

What you'll be doing

Develop and optimize customer audiences and segments using AEP, CDP, and related technologies
Build and automate audience workflows for activation across email, web personalization, and advertising channels
Create reusable audience frameworks, taxonomies, and segmentation standards for consistent targeting
Monitor audience performance and data quality while ensuring compliance with governance and privacy requirements
Partner with marketing, automation, and analytics teams to align audience strategies with business goals

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Date posted7 days ago

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