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CRM & Customer Engagement Specialist

Merck · Boxmeer, Netherlands +1 more

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CommercialFull-timeCompany career page

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Role summary

CRM & Customer Engagement Specialist role within Animal Health Benelux, focused on maintaining customer data integrity, supporting CRM systems, and enabling personalized omnichannel experiences. The position bridges data governance, digital marketing, and sales enablement across Boxmeer (Netherlands) or Brussels (Belgium) locations.

What they're looking for

  • Bachelor's degree
  • 3+ years experience with CRM and BI tools such as Salesforce and Power BI
  • Solid understanding of data governance principles
  • Fluent in Dutch and English; French knowledge is advantageous
  • Strong attention to detail, analytical mindset, and ability to prioritize multiple workstreams
  • Reasonable commuting distance to Boxmeer or Brussels office

What you'll be doing

  • Maintain customer master data accuracy and ensure CRM compliance with governance standards
  • Monitor data quality KPIs and perform validation and cleansing of key datasets
  • Support CRM users with guidance, troubleshooting, and best practice adoption
  • Leverage CRM insights for audience segmentation, campaign targeting, and personalized engagement
  • Manage digital platforms including websites, event tools, and Salesforce Marketing Cloud journeys

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What RoleLantern checked

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RoleLantern checkedNeeds clarity
Date posted2 days ago
Last source check1 day ago
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