Content Lead

Twist Bioscience · Remote

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Role summary

Twist Bioscience seeks a senior Content Lead to own brand voice, content strategy, and marketing across all channels. This strategic role requires translating complex life-science concepts into compelling, commercially effective messaging while leading content systems and cross-functional partnerships.

What they're looking for

10+ years in content strategy, marketing, and brand copywriting with senior leadership experience
Proven career spanning both agency and in-house environments
Direct experience in life sciences, biotech, pharma, or related technical industry
Portfolio demonstrating range from headlines to integrated campaigns
Demonstrated ability to simplify dense technical content for multiple audiences
Experience leading integrated campaigns and collaborating with creative and design teams
Strong editorial judgment with ability to challenge senior stakeholders

What you'll be doing

Define and maintain brand voice, tone, and messaging frameworks across all company touchpoints
Set strategy and quality standards for content marketing across channels and partner with execution teams
Build core library of evergreen content representing company identity and capabilities
Architect content across awareness, consideration, and conversion stages for target audiences
Lead integrated campaigns spanning digital, events, sales enablement, PR, and social channels

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