Associate Director, Thought Leader Marketing Liaison
Merck · North Wales (upper Gwynedd), PA
CommercialFull-time$173k–$273kCompany career page
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
Role summary
Associate Director role supporting Merck's immunology brand marketing for inflammatory bowel disease therapies. Responsible for identifying and engaging key opinion leaders, managing speaker programs, coordinating congress participation, and aligning scientific insights with brand strategy across the US market.
What they're looking for
- Bachelor's degree required; advanced degree (MBA, MS, PharmD) preferred
- 5-8 years pharmaceutical sales, marketing, field medical engagement, or KOL management experience
- 5+ years as Thought Leader Liaison or Regional Marketing role
- 3+ years IBD experience with established KOL networks strongly preferred
- Demonstrated success building and maintaining KOL relationships in regulated environments
- Strong communication, interpersonal, and organizational skills
- Ability to influence across matrixed organizations without direct authority
What you'll be doing
- Identify and map national and regional scientific leaders and emerging experts across IBD landscape
- Execute engagements with key opinion leaders including congress participation, site visits, and advisory boards
- Gather actionable insights from leaders to inform brand planning and marketing strategies
- Develop and manage US IBD speaker bureau including faculty identification and training
- Coordinate congress participation and secure engagement meetings between company employees and KOLs
Privacy & handoff
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