Associate Director, Consumer Marketing - OTC (Eye Care)
AbbVie · Irvine, CA
CommercialFull timeCompany career page
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Role summary
Associate Director leading consumer marketing strategy for OTC eye care products. Drives brand performance through data-driven, omni-channel campaigns while managing cross-functional teams, external agencies, and eCommerce initiatives to enhance direct-to-consumer reach and engagement.
What they're looking for
- Bachelor's degree required
- 8+ years consumer marketing experience, preferably pharma or CPG
- Demonstrated expertise in brand management and omni-channel campaign development
- Experience managing multi-agency partnerships in matrixed organizations
- Strong financial planning, analytics, and business analysis skills
- eCommerce and digital marketing proficiency
- MBA preferred
What you'll be doing
- Develop and evolve brand strategy including positioning, segmentation, and omni-channel approaches with eCommerce integration
- Direct creation and execution of consumer marketing campaigns across TV, digital, social, website, CRM, and eCommerce platforms
- Collaborate with external agencies and internal stakeholders to ensure brand consistency, compliance, and messaging excellence
- Oversee measurement and analytics of marketing performance using KPIs for continuous optimization and innovation
- Advise senior leadership on market challenges, opportunities, and provide competitive analysis and strategic recommendations
Privacy & handoff
This role links to AbbVie's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.